Mattresses today are no longer just a place to catch some z’s or a shut-eye. Research has shown the important relationship between your sleeping environment and quality of sleep. Consumers who lead very busy lives are no longer taking quality sleep for granted, and are now more critical about the construction of their mattresses.

Apparently, they have discovered that there is an ideal mattress for every one and that it is no longer just a furniture that fits all. The consumer’s weight, height, and sleeping preference or position all affects the quality of sleep. There is a specific mattress that will suit a person who is on the heavy side, sleeps on his back or stomach, or someone who sleeps hot.

Despite the advancements in mattress technology, manufacturers and sleep scientists are in a mad rush to come up with new technologies that will help build better mattresses for consumers. This is not surprising at all considering that the world market for mattresses is expected to be worth more than $43 billion in the next five years. Marketers are confident that the robust demand for mattresses in China and other emerging and developing countries will translate to a better market for the industry.

Online mattresses are expected to continue to be in great demand, with over 175 companies in the online mattress sector. The number of mattresses being purchased online is also on the rise and this was partly attributed to a changing buyer’s demographic. Research shows that the millennials have somehow created a trend in mattress buying as they are replacing their beds more often. And as this generation increases its purse power, mattress manufacturers are expected to take their campaigns on the digital platform.